Your Lost Deals Are Trying To Tell You Something. Are You Listening?
Your Lost Deals Are Trying To Tell You Something. Are You Listening? Most salespeople do the same thing after losing a deal. They move on. New deal. New prospect. New hope. And they repeat the exact same mistakes. Over and over again. For years. Here's the truth: Your lost deals are the most valuable data you own. More valuable than any sales training. More valuable than any book. More valuable than any coach. Because they contain the exact pattern of how YOU specifically lose deals. Not how salespeople in general lose deals. YOU. And until you study that pattern you'll keep losing the same way. Let me show you what I mean. I analyzed three deals that died. Different industries. Different deal sizes. Different buyers. Same problem. Deal One: The Champion Trap ₦280,000 SaaS contract. Healthcare. Twelve month sales cycle. My champion let's call her Maria was enthusiastic from day one. She brought me to her team. She forwarded my emails to her boss. She said things like ...